A US-based virtual staffing agency placing remote employees inside trades businesses and real estate operations. Founded and run by Jackie, with Eric handling sales and relationship building. 27 active clients. Built on referrals, BNI, and a strong service guarantee.
Operations, strategy + client success
Jackie handles the full client lifecycle. After Eric brings in a prospect, Jackie takes ownership: employee search, onboarding, training the client to become an effective manager, and ongoing strategic partnership. He runs 5-10 hours upfront per new engagement, then 2 hours per month per settled client. A VA supports his onboarding workflow, handling 20-30 hours per month for new clients and 3-10 hours per month once things settle.
Relationship development + lead generation
Eric is the front-of-house. He builds relationships with local business owners through face-to-face networking, BNI chapter meetings, and community events. He finds the lead, warms the relationship, and introduces the prospect to Jackie. The combination of Eric's personality-led sales approach and Jackie's delivery credibility is the core of GES's acquisition engine.
GES finds, vets, and places virtual employees inside US trade and real estate businesses. The client gets a back-office operator who handles the parts of running a business that the owner is worst at. GES handles the recruiting, the onboarding, and the ongoing quality assurance.
Plumbers, electricians, roofers, and similar essential-service businesses. These are largely recession-resistant niches: when a pipe bursts or a roof leaks, the call happens regardless of economic conditions. Many are owner-operators or small teams without back-office infrastructure. They generate substantial revenue but are often overwhelmed by admin, follow-up, and review management. The VA steps in and handles all of it.
Real estate agents and small brokerages. Not as recession-proof as trades, but agents who survive market cycles tend to be active networkers with a high floor. GES pairs the VA with a Go High Level CRM setup for realtors, giving them a follow-up system alongside the human support. The realtor keeps their pipeline moving; the VA keeps the admin moving behind it.
The GES package is not just the VA. It is a complete onboarding, a technology stack, and ongoing strategic support. Jackie's tech choices (Monday.com, GHL, Metricool, WebinarKit) are selected for trades and realtor workflows specifically.
If a client is not satisfied with their virtual employee, GES does not charge for that employee and covers all associated costs. This guarantee is on the employee, not the business outcome. GES does not guarantee lead generation, revenue targets, or ROI. That clarity is rare in the VA industry and is a meaningful trust signal with prospects.
GES runs almost entirely on relationship-based acquisition. Eric generates leads through BNI chapter meetings and warm networking. There is no paid acquisition, no SEO strategy, and no organic content engine. This is both the business's strength (trust-led, high-retention) and its ceiling (constrained by human bandwidth).
The business has proven it can acquire and retain clients at a high value per relationship. The model works. The ceiling is that growth requires Eric to add more hours to the same networking activity. There is no compounding channel.
LinkedIn (2 accounts, underutilised), YouTube authority, Astro site rebuild with conversion architecture, SEO content for trades and realtor search intent, and AI ranking for "virtual staffing for [trade]" queries. All of these compound without requiring Eric to work more hours.