Online Optimisers · Jackie / Global Edge Staffing
OO · Confidential
Platform Overview · What GES Sells Today + Tomorrow

The GES Platform

Global Edge Staffing sells a VA placement service backed by a tech stack. This page maps what they sell today, where the AI agent upgrade fits, and how the two combine into a product Jackie can resell to his clients under his own brand - without building anything from scratch.


Current Platform

What GES Sells Today

The GES product is not just the VA. It is the VA plus a technology backbone that makes the VA effective. Jackie's tech stack choices (Monday.com, Go High Level, Metricool, WebinarKit) are bundled into every engagement. These tools are configured for each client, not handed over as logins.

ToolWhat it does for GES clientsStatus
Monday.com Project management and employee task tracking. The VA's primary workspace. Jackie monitors employee activity and task completion through the same board the client can see. Landed
Go High Level (GHL) CRM for trades and realtor clients. Contacts, pipeline stages, follow-up sequences, and basic automation. Jackie configures GHL per client rather than offering a generic setup. The realtor niche relies on GHL heavily for listing and open-house follow-up. Landed
Metricool Social media analytics and scheduling. Used to monitor client accounts and give Jackie visibility into organic performance without manually checking each platform. Landed
WebinarKit Webinar hosting. Used for group onboarding, training events, and client education sessions. Allows Jackie to run one-to-many educational content without one-to-one call overhead. Landed
Lead-gen setup (per client) Custom automation builds in GHL for each client. Form integrations, review request sequences, basic lead nurture. Built manually by Jackie or his VA per engagement. Landed

The Upgrade Wedge

From "VA Agency" to "VA + AI Agent Agency"

The VA handles the work that needs human judgment. The AI agents handle the work that is repetitive, time-sensitive, or happens outside business hours. The combination is more valuable than either alone. Jackie does not rebuild his business to add the AI layer - he adds it on top of what already works.

Agent Layers Available for Jackie's Clients

Landed
Sales Agent
Answers inquiries instantly (24/7), qualifies leads, books calls to the owner's calendar, handles missed-call text-back within 60 seconds, follows up on quotes for 3 days automatically. This is the single highest-ROI agent for every trades and realtor business.
Landed
Marketing Agent
Social scheduling (3 posts/week per platform), content drafts in the client's voice, review request automation after every completed job, Google Business signals (Q&A, photos, description updates), campaign performance summary weekly.
Landed
Customer Service Agent
Handles FAQ volume (pricing, availability, service areas), routes complex issues to the VA or the owner, manages review response drafts, escalates when the customer sentiment flags urgency. Reduces the VA's inbound handling load.
Scaffolded
Operations Agent
Reporting summaries, task routing, weekly briefing extraction. Core structure exists but not yet production-grade for Jackie's clients as a standalone product. Suitable for Jackie's own internal operations today.
Scaffolded
Voice Agent (inbound calls)
Handles inbound phone calls, captures caller details, books appointments, routes to the right person. Trades niche needs this specifically (missed calls = lost jobs). Build-out in progress.
Scaffolded
Vertical Templates (roofer / plumber / realtor)
Pre-trained agent sets per niche. Skeleton exists; not yet client-production-grade. First version ships for the pilot clients, then refined based on real usage.

Live Channels

Where the AI Agents Operate

The agents work across the channels Jackie's clients already use. No new accounts for the client to manage. The agent sits inside the existing channel and responds as if it is part of the business.

Web Chat (any site)
WhatsApp
Telegram
Discord
SMS (in progress)
Voice calls (in progress)
Live channels: operational and tested. In progress: SMS + voice being added via Composio + Twilio connector pathway.

Pricing Context for Jackie's Clients

What the AI Layer Replaces

Jackie's existing clients are already paying for some version of the tools the AI layer replaces. This is the anchor for Jackie's white-label sales conversation with his 27 active clients.

What the client currently patches togetherTypical cost
Marketing agency (SEO, content, social) $2,000 - $5,000/month
Sales coordinator or follow-up VA (separate to GES VA) $2,000 - $4,000/month
Customer service answering and review management $1,500 - $3,000/month
CRM + analytics stack (outside GHL) $400 - $1,200/month
Total patchwork bill $5,900 - $13,200/month

Jackie's white-label AI product replaces this patchwork at a single flat price. The AI Sales Desk alone - at $500-750/month - does the work of a $2,000/month VA doing follow-up. For Jackie's client, the math is obvious. For Jackie, the conversation is: "You're already spending on this problem. I've built something that handles it properly."


What Jackie Sells His Clients

Three-Tier Product Menu

Jackie needs a clear, simple menu his clients can choose from. Three tiers, named under Jackie's brand, built on the underlying AI platform. Pricing ranges shown are the reference bracket - final pricing confirmed by Donal before Jackie presents to clients.

AI Sales Desk
Starter Tier
$500 - $750/mo
Sales agent: 24/7 inquiry response
Missed-call text-back within 60 seconds
Quote follow-up: automated 3-day sequence
Booking link routed to owner's calendar
Web chat + WhatsApp channels
Weekly performance summary
AI Growth Engine
Pro Tier
$1,000 - $1,500/mo
Everything in AI Sales Desk
Marketing agent: 3 posts/week
Review request automation post-job
Google Business signals: Q&A + photos
Campaign performance report weekly
All live channels active
AI Workforce
Premium Tier
$2,000 - $2,997/mo
Everything in AI Growth Engine
Customer service agent: FAQ handling
Review response drafts
Issue escalation with sentiment tracking
All live channels active
Quarterly agent optimisation review
Pricing ranges are indicative. Final tier pricing confirmed with Donal before Jackie presents to clients. Annual pricing: 2 months free on annual commitment (roughly 17% discount) offered after 3 months live per client.

White-Label Operations

Who Does What

The white-label model is simple. Jackie owns the client relationship and the billing. OO operates the platform underneath. Jackie's clients never see OO's name.

Jackie
Takes the sale. Handles onboarding call. Manages client relationship. Forwards tier-1 questions ("how do I log in?"). Presents the weekly report to the client as a value touchpoint.
OO
Builds the client deployment within 48 hours of Jackie's onboarding call. Configures agents and channels for that client's specific business. Manages platform uptime, updates, and integration faults (tier-2). Delivers the automated weekly performance report.
Client
Reads the weekly report. Flags anything to Jackie. Sees only Jackie's brand in every interface. OO is invisible to the client by design.

What Gets Customised Under Jackie's Brand

Logo + Brand

Jackie's logo and company name throughout the dashboard, emails, and client-facing interfaces. Configuration-level change, no rebuild required.

Custom Domain

Client dashboard at ai.globaledgestaffing.com or Jackie's chosen subdomain. DNS delegation from Jackie; OO handles the Cloudflare setup.

Email Notifications

All system emails send from Jackie's domain. Google Workspace alias setup; OO handles the technical configuration. Client sees Jackie's email address, not OO's.


The Compound Effect

Where This Gets Interesting Over Time

Jackie currently spends 5-10 hours upfront per new client and 2 hours per month per settled client. His VA does 20-30 hours for new clients and 3-10 hours settled. The VA handles the work. The AI agents handle the parts the VA shouldn't need to touch: overnight inquiries, automated review requests, scheduled social posts.

As the AI layer matures, Jackie's per-client time stays flat while the value delivered per client grows. He is not hiring more VAs to grow - he is adding AI capacity that scales without headcount. At 27 clients with the AI layer active, Jackie's delivery bandwidth per client effectively doubles without adding a single person to his team.

The second-order effect: Jackie's 27 clients who are getting AI-assisted results start mentioning it in their own circles. A roofer who booked 4 extra jobs in one month because the AI Sales Desk captured overnight leads is telling other roofers about it. Eric's BNI presentations get easier because the social proof already exists inside Jackie's existing client base.

This is why the pilot matters more than the initial close. Three clients with documented results produce the case study that sells the next ten.

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