Online Optimisers · Jackie / Global Edge Staffing

Account Structure

Two accounts, two ICPs, zero overlap. Neither account messages the other's targets. Both feed the same calendar.

Jackie's Account

Trades Owner Outreach

Targets solopreneur and small-crew trades company owners drowning in back-office admin.

Plumbers Electricians Roofers HVAC 2-10 employees US-based

Filter: Title contains Owner / Founder / President + trades keyword + US state

Eric / Wife Account

Realtor Outreach

Targets residential and commercial real estate agents who lose leads between showings and need CRM + VA support.

Realtors Property Managers Commercial RE Agents US-based

Filter: Title contains Realtor / Real Estate Agent / Broker + GHL interest signals

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Eric's Calendar

Every inbound conversation from both accounts routes here - one booking flow, one pipeline

Weekly Cadence

Day	Action	Volume / Account	Notes
Monday	Connection requests sent (ICP-filtered by title + location + company size)	20 per account	LinkedIn daily limit safe zone; personalised note under 200 chars
Tue - Thu	Follow-up Message 1 to Day 7-14 accepted connections (value-first, no pitch)	15-25 per account	Sent only to connections who accepted; open with a problem observation, not a sell
Friday	Follow-up Message 2 to Day 21+ no-reply (soft CTA: 15-min call, Eric's calendar link)	10-15 per account	Last touch before archiving thread; no third message - respects inbox

Total connections sent weekly: 40 (20 per account). LinkedIn acceptance rate for warm-ICP outbound: 20-30%. Projected new connections per week: 8-12 per account.

Message Sequence - Jackie's Account (Trades ICP)

Connection Note (under 200 chars)

"Hi [Name] - working with trades owners in [State] on back-office systems that free up owner time. Thought your profile was worth connecting with. -Jackie"

Message 1 - Day 7-14 post-accept - Value hook

"Hey [Name], thanks for connecting. We work with trades owners who are running flat-out but drowning in invoicing, reviews, and follow-up - so they bring on a virtual employee and a system that handles it. Curious - is that back-office load a real pain point for you right now, or are you fully covered?"

Message 2 - Day 21 no-reply - Soft CTA

"Following up on this, [Name]. I know it's not for everyone. But if you want to see what back-office support actually looks like for a [niche] business your size, happy to show you in 15 minutes. You can book directly here: [Eric calendar link]. No prep needed."

Note: Eric's account uses a parallel sequence tuned for the realtor ICP - GHL CRM framing, listing follow-up pain point, same 3-step structure.

30 / 60 / 90-Day Pipeline Projection

Assumes 20 sends/week per account, 25% acceptance rate, 10% booked-call rate from accepted, 20% close rate from booked calls.

Day 30

Connections sent (total)240

Accepted (est.)48-72

Calendar bookings3-5

Clients closed0-1

Day 60

Connections sent (total)480

Accepted (cumulative)96-144

Calendar bookings8-15

Clients closed1-3

Day 90

Connections sent (total)720

Accepted (cumulative)144-216

Calendar bookings18-30

Clients closed3-7

Day 90 revenue contribution at $2,500/mo retainer: $7,500 - $17,500/mo new MRR attributable to this channel alone.

Tooling Stack

Sequencing LinkedIn outreach tool (OO stack - NEEDS CONFIRM: Dripify / Expandi / manual)

Calendar Eric's Calendly or GHL booking link

CRM Go High Level (already in Jackie's stack)

Tracking GHL lead source tagging per account

Filters LinkedIn Sales Navigator (optional upgrade at scale)

Conversion Path - Full Loop

Connection sent → Accepted → Message 1 sent → Reply received → Booked on Eric's calendar → Jackie closes